The world of Facebook Ads is ever-expanding as it grows with every year, and 2022 is no exception. Now that we've had a more in-depth look at the trends behind those who use Facebook, it's now time to turn our attention to the platform itself, as we dive into the statistics behind Facebook advertising in 2021. The remaining 43 million use Facebook at least once a month. Of the total online population of the UK (an estimated 61 million in 2019), only an estimated 15.25 million people do not use Facebook. Facebook is used more than once a day by 45% of UK monthly active users Generation X isn't far behind though, as the same report claims 74% of US Gen X'ers use Facebook. In 2021, an estimated 84% of US Millennials are active users of the social media platform, making them the largest audience. However, Generation X users - those born between 19 - actually decreased by 2% About those Millennials. With this new rise in a potential audience, it may be worth considering if you can alter your content to appeal to this emerging age group.Īt the same time, Millennials (1977-95) and Baby Boomers (1946-64) only rose by 2%. In a recent study conducted by Pew Research Center, it was found that of all the Facebook demographics, those US users aged 65 or older grew the most between 20, from 26% to nearly 40%. Users aged 65 years and older are the platform's fastest-growing demographics As the site constantly increases and expands, these numbers are sure to only go up. In that same minute, more than 510,000 comments are made, there are 293,000 status updates, 136,000 photos are uploaded, and a whopping 4 million posts are liked. That means that just under a quarter of the entire world population are daily active users! 400 users sign up to Facebook every minute 1.62 Billion users on average visit Facebook every day The US population currently sits at 335.7 million, making an estimated 239 million people in America that have an account on Facebook. 71.43% of the entire US population are Facebook Users Out of the total estimated UK population of 67.9 million, approximately 44.84 million people are active Facebook users - approximately 66% of the total UK population. 66% of the entire UK population are Facebook users That's approximately 23.88% of India's total 1.38 billion population. India boasts a seriously impressive stat of a total of 329 million Facebook users. While it may be surprising, only 10% of Facebook users come from the US or Canada. This is an increase from 12 months prior in Q3 2021 when they had 2.91 billion users India leads the world in total Facebook users There are 2.95 Billion Monthly Active Users on FacebookĪs of Q3 2022, there are close to 3 billion monthly active users on Facebook, making it the largest app in the world. If you want your Facebook marketing strategy to succeed, read these 30 informative statistics. We've even sorted them into handy sections for you - covering everything from exactly what age demographics are the fastest-growing on the platform, to exactly how to optimise your Facebook video content. That's why we decided, as a Facebook Advertising Agency to find all the statistics necessary to understand exactly how Facebook marketing can improve your business in 2023. That's why it's important to understand the ever-shifting platform in 2022 more than ever.įrom keeping updated with the average cost-per-click of Facebook ads, to understanding the varying demographics in monthly active users, there's never been more competition to get your ad seen by the right people. With such a wide range of active users, the opportunities to reach an audience through marketing and Facebook advertising has never been higher.īut with an increase in audience comes an increase in competition to reach them. Since its creation in 2004 by Mark Zuckerberg and fellow Harvard roommates, Facebook has grown into a multi-billion pound platform that sees users flock to the site in tens of millions every day. It's no secret that Facebook is an immensely popular site.
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